Our favourite books

The team at Raison d’Etre read a lot of books and we have a particular interest for books about leadership and personal development. We would like to share a few of our favourite books. We recommend them because they have an important message, they have touched us and made a long-lasting impact! Enjoy the new inspiration, ideas and thoughts from our top list;

Ian Bell

It’s Up to You, The Practice of Self-Reflection on the Buddhist Path, by Dzigar Kongtrül.

”This book was a wake up slap in the face when it came to recognising my own sense of self-importance. But it also gently led to a deeper level of acceptance of who I am, which can only really happen after I saw who I really was”.

Anna Bjurstam

Being mortal by Atul Gawande

Bold, by Steven Kotler and Peter H. Diamandis(I am reading this book right now)

The Happiness Advantage by Shawn Achor

“All three truly inspirational books”! (Picture is borrowed from boldbook.com)


Anna Cari Gund

The Tao of Pooh by Benjamin Hoff

The Monk Who Sold His Ferrari by Robin Sharma


Annika Jackson

The Extraordinary Coach: How the Best Leaders Help Others Grow

By John Zenger & Kathleen Stignett

”Great follow up book to their previous (The Extraordinary Leader). I like the way it is written, an easy going style, while offering very clear distinctions in the matter of leadership and this “new era” of coaching as a leader, rather than being a “manager that leads”. It both reinforced my own style and beliefs and gave a lot of new things to think about and try”.

Time for new inspiration, ideas and development?

Ipad Raison d'EtreOur third Online Spa Management Program this year, is currently running, and once again we have students from many different countries.

Some of the students are already working as spa managers and some are just about to take their next step to become spa managers.

It is a true joy to see the student’s development during the course and also to be able to support them, as they create their own business plan for the spa.

Are you thinking about developing yourself or are you lacking of inspiration? Maybe it’s time to find a new source of knowledge, ideas and inspiration?

Our Online Spa Management Program is flexible, you can study when you want, and parallel with your job. It’s a hands on course, where you get support and individual feedback from spa industry experts.

Next course starts 22nd of June.

Curious to find out how it works? Click here

or have a look below – A taster video from the course.

Raison d’Etre appoints new Managing Director

Anna-Cari%20GundThe leading spa and wellness company Raison d’Etre has appointed a new Managing Director Anna-Cari Gund.

With nearly 30 years of experience in the spa and beauty industry, she will strengthen the team with her passion and expertise. Anna-Cari will continue to serve as the president of CIDESCO, a global association for Beauty & Spa therapist education and accreditation.

Anna-Cari has a long career in the spa and beauty therapy industry. She has devoted much of her time to lecturing at Beauty Therapy Schools, represented Educational Associations, acted as an International Examiner and held positions on the Board of many National Organisations in Sweden.

For nearly 15 years she also managed Yrkeshögskolan för Hudvård & Spa, the leading Beauty and Spa therapy School in Sweden.

After eight years as vice president of CIDESCO International, Anna-Cari Gund was elected president in October 2012. She now represents CIDESCO International, with over 250 Beauty Therapy Schools and 33 Sections around the World.

Anna-Cari travels the world for continuous professional development and networking, within the Spa industry, at events as The Global Wellness Summit and acts as an inspiring industry leading speaker at worldwide Congresses and Exhibitions.

 – We are excited to welcome Anna-Cari on board, with her vast expertise and passion for our industry. With the rapid expansion of the Raison d’Etre and LivNordic, Anna-Cari joining is very timely and will be a huge support with our future growth. With Anna-Cari on board, we will have an even greater focus on developing our educational platforms, Spa Management Programs as well as our advanced beauty concept, says Anna Bjurstam, Partner of Raison d’Etre.

 Raison d’Etre is continuing to expand in both spa, wellness and the fitness sector, with new innovative concepts. One of the key areas for Anna-Cari will be to lead the launch of the LivNordic brand. A Nordic spa concept that will be rolled out to several spas during 2015.

 – In my new position I will have the opportunity to develop the capabilities of our unique team and manage the performance of each individual. This will strengthen Raison d´Etre´s position as the most preferred and leading international Spa Consultancy Company, says Anna-Cari Gund.

Anna-Cari is Swedish born, married with two children. She lives and works in Stockholm, Sweden, where the Raison d’Etre headquarter is located.

Large amount of population below dietary reference intake for several key nutrients

graph1Our nutrition expert Patrick Wahlberg shares some interesting facts…

Information from the National Health and Nutrition Examination Survey (NHANES)* shows that a large number of the US population do not get enough of several key vitamins and minerals. For vitamin A, vitamin D, vitamin E, calcium, choline, magnesium and potassium levels are especially low. Eating a healthy diet is always number one but a good whole food raw food multi is a cheap insurance against mal nutrition.

The Swedish Professor Emeritus, Per Arne Öckerman comments on Bruce Ames’ work: “Bruce Ames is one the giants in the medical field. He is known by all researchers in medicine worldwide for his methods to measure the effect on the genes and carcinogenicity. He was also an early adopter of a methodology for measuring free radical damage. Recently, Bruce Ames published a study in which he shows that too low levels of essential nutrients, which is shown to be common in the population, increases the risk of serious diseases such as cancer and atherosclerosis. It can cause potential damage to the DNA, and Bruce Ames says that [low levels of essential nutrients] plays a thousand fold greater role for the population than the aggregate effect of all pesticides and heavy metals. Bruce Ames therefore recommend supplements to the entire population and argue that this would be extremely cost-effective and provide a significant reduction in morbidity at a low cost. “

*National Health and Nutrition Examination Survey (NHANES) is a program of studies designed to assess the health and nutritional status of adults and children in the United States. The survey is unique in that it combines interviews and physical examinations. NCHS is part of the Centers for Disease Control and Prevention (CDC) and has the responsibility for producing vital and health statistics for the Nation.

Helene Sandström, Näringsmedicinsk tidskrift. Öckerman P.A. Den nya medicinen, 2 uppl. 2008. ISBN:91-970087-6-1


Swedish Massages at it’s best

Our Swedish Massages are not just any massage. From the true origin of the Classic Swedish massage by Per Henrik Ling, each of our LivNordic massages has been exclusively developed to achieve a particular effect on body and soul. Our therapists’ use their healing hands with intention. The Swedish Mindful Massage, for example, gently soothes you into a deep calm, and a wonderful, refreshing state of stillness through rocking movements with intention to calm the nervous system. Swedish Detox Massage focuses on relieving soreness and cleaning the system by lymphatic techniques and cupping. The Swedish Deep Tissue Massage recovers and revitalizes, awakening your body to leave with less tension and pain, achieved by deep muscular and stretching techniques.

Our therapists treat every guest as an individual, adapting the treatment to your needs rather than simply following a formula. From our  massage a la carte menu you choose your type of massage, which focus you need and possibly an upgrade to truly tailor the experience. Energy healing is a part of all LivNordic treatments, to make any massage a true healing experience.

Below, a taster form our nordic spa menu:


Do you have the skills to lead your spa team into success?

There is a great saying about learning, that is often used in schools and when it comes to pedagogics for children.

”Tell me and I forget. Teach me and I remember. Involve me and I learn.” 

We love this quote and it applies very much to how we have created the Spa Management Program.

We love to share our knowledge, but we also know that you learn for life when you are involved in the process. That is why our Spa Management Program includes a creation of a complete business plan for your spa. A business plan created by you. This is a “hands-on approach” that you can immediately apply to your daily work life.

Great Spa Managers leads from the front, not from the office. What does this mean? It means that it is necessary to be out there in the operations, engage with the team and the guests, to fully understand what is going on. But as a spa manager it is equally important to understand your business, figures and budgets. Do you understand all your KPI’s? Are you fully comfortable in analysing your budget, so you know which actions to take?

To lead a successful spa you need to have all your plans in place and we can help you with that.

In our Spa Management Program you get all necessary tools and knowledge to become a great leader. You also get a deep understanding of how to work with business plans and budgets.

During the course you will prepare your own business plan, budget, Human Capital Management plan and Marketing plan for your own spa. All this will be reviewed by senior industry experts, whom will give you individual feedback and guidance on your work. How good is that? Not only will you develop your business and leadership skills, at the same time you will work on a complete business plan for your spa.

Next chance to attend our Spa Management Program is 6th of April. There are still a few openings left. For more information contact: smc@raisondetrespas.com

Curious to find out more? Watch Sabine, one of our teachers and Raison d’Etre’s Project Director, talk about the importance of understanding your business.

Focus on “why”

Maria blogg RDEStarting off the a new week with some wise words from our Junior Project Manager Maria Stanislavova.

Sometimes with daily routines, challenges and reactions, one can lose a perspective on things and focus can get blurry. As Anna Bjurstam said during one of our Raison d’Etre Days “regardless of where we are and what it is that we are doing, it is always crucial to remember “why” we are doing it”. That stayed with me, as I believe that is what helps us get a direction and keep our minds and hearts on our inner purpose. Every person is incredibly talented in their unique way, even if some talents can seem similar, they are still not 100% identical. Just like with fingerprints and leaves, there are no two that are the same.

In my understanding the purpose of each person is to realize their uniqueness and give it power to manifest in our world. Creations that come from making our dreams into our purpose, is what brings more beauty and balance into every day. Keeping our thoughts, words and actions aligned is like medicine for the soul.

These days, as spring wakes up the nature, it would be wonderful to let it also warm up our purposes within us, keep the proactive “why” in focus and balance thoughts, words and actions, when it comes to every little thing we do.


Sauna Bathing – A mindful journey

The Nordic Sauna culture is about much more than just sitting in a little hot room. It is a true mindful journey. Sauna bathing does not only clean the body but also purifies the mind; the sauna is a place for contemplation and rest. 

Normally talking is not welcome in the sauna, visitors should enjoy the silence.  The proverb “in the Church and in the Sauna we should behave in the same manner” says a lot about the importance tied to sauna bathing in the past.  Noise and profanity are highly unacceptable in these healing places.


A sauna bath is a meeting of the four elements of nature: earth, fire, air and pure water. The pouring of water on the hot stones in Finnish is called “löyly”, meaning spirit and is seen as an act of sacrifice.  This act allows a person to experience the spirit of the sauna and the steam that is produced is called “the breathe of the spirits”.

The löyly should be long and soft and feel like an embrace of your soul.  In the sauna buckets of birch branches or pine are placed to nourish the water and heighten the sensory experience.  For this act to be performed properly water should only be poured over one stone at a time.  The last person to enter the sauna should be the one to pour the water.

Taking time in the sauna is a Nordic necessity of life which can enhance ones personal lifestyle. It is performed to live a long, healthy life and to find deep relaxation – for inner health and outer beauty. The sauna is a part of the Nordic Bathing where a cold dip in Coloured background - logo in colournature, a cold bucket shower or rolling in the snow are added after the sauna bathing to complete the mindful sensation. The feeling is often described as euphoric and is an important part of the Nordic Wellbeing Cencept in our LivNordic Spa & Wellness Brand.

Staff update

The Team of Raison d’Etre is growing with more creative, inspiring and talented people. Last year we had several new ones joining us and we have also some changes in the organization that we would like to share with you.

SabineSabine Itze

Sabine joined Raison d’Etre already a few years ago as a Project Manager. She has now taken a new role as a Project Director. She has spent more than 25 years in the Fitness and Spa Industry in various roles, including 5 star Spa management and 5 star Health Club Management in Europe, Asia, USA and in Africa. Sabines life philosophy is “How you do anything is how you do everything”, and she is wholeheartedly committed to providing the best results in everything that she does, in every moment and in every way that she knows how. Her attitude towards life is to be authentic, thankful, humble, hard working and when happy, then genuinly happy.

PhillippaPhillippa Taguchi

Philippa joined Raison d’Etre last year and has now taken the roll as Training Manager. She has worked in the spa industry since -93. She is a chiropractor and has also worked as a teacher for one of Sweden’s leading schools for spa therapists.Before joining Raison d’Etre she was the Deputy Spa Manager at the successful Japanese spa Yasuragi in Stockholm. Philippa will also works with HR related matters, particularly with recruitment to our spas around the world.

HanneHanne Standal-LaRoche

Hanne joined the Raison d’Etre team in spring 2014. Keywords to descirbe Hanne is service, organisation and structure! With a strong service-oriented background Hanne brings extensive office management expertise to the team from her most recent positions as operations manager and senior customer-service representative. She also has many years of spa and beauty industry experience from Sweden and the US, where she worked as a CIDESCO certified esthetician.

Hanne, Sabine and Phillippa are all based in our office in Stockholm, but especially Sabines’s desk is often empty as she is traveling the world to various exciting destinations and projects.

You will meet more creative souls from Team Raison d’Etre during the spring…



You never sleep – You never change – You are the city of tremendous wealth and tremendous poverty – You are the city of old money and new money – You are the city of possibilities and the city of judgement – You are the city of fear – You are the city of hope and the city of bold and courage – You make me humble – You make me thankful – You make me angry – I fall in love with You – You are the city of drama and Crazy – You are the city of funny Indian cab drivers – You are the city of crime and fraud – You are the city of mislead and swindle – You are the city of justice – You are the city that mirrors everything that I am and everything I can become and everything that I’m not – I fall out of love with You – You are the city of acceptance and the city of expectations – You are the city I want to live in – You are the city that I don’t understand –

You are my lover and you are my crucifixion. NYC

New York, you are a city made of people – I am because you are and I love you.

Sabine Itze


Just an ordinary thing – Wellness Advice from Ian Bell

We so often want things, people, places and experiences to be extraordinary. Ourselves too. We focus on something and by sheer force of will want it to be more than it is. This takes a huge amount of effort and if we do manage to create the illusion of extraordinariness, a lot of stress to maintain. 

Seeing things as they are, for what they are, celebrating the ordinariness of things allows us to appreciate the world and people around us without effort. And this makes for a much healthier emotional approach to life. My teacher once put it into these words: “The English word ‘just’ is a wonderful world. It’s just a piece of cake, not a substitute for anything. It’s just a job, not who you are”. 

Next time you are caught up in the stresses and dynamics of life, take a step back and see if you can find the ‘Just-ess’ of the situation. And then ask yourself if it couldn’t be dealt with just as easily if you recognised it’s ordinariness.


Ian Bell, Project Manager Raison d’Etre

From Baby Boomers to Gen-X leadership

For many years, those in the Baby Boomer generation have held the reins in most companies, leading the Generation X workers in the day-to-day activities. However, with the members of the Boomer generation ranging in age from 44 to 62 now, in just three short years the oldest of the Boomers will start exiting the workforce. And as the years tick by, more and more Boomers will be retiring, leaving the leadership reigns in many companies up for grabs.

What does this mean for Gen-Xers? Namely that they’ll be moving into leadership positions rapidly. In doing so, though, they’ll not only be leading their fellow Gen-Xers and the younger Millennial workers, but they’ll also be leading Baby Boomers and possibly some older workers from the veteran generation who are still in the workplace. It’s a leadership transition the likes of which corporate America has never seen before due to the stark differences in values between the two dominant generations.


In order for this to be a successful transition, you need to understand both how the younger people lead and how to harness their natural leadership style for the company’s best interests. After all, if these young leaders don’t have the right leadership skills in place, then the whole company is affected.

At the same time, you need to remember that business and society in general are changing, so it’s only natural that the next generation’s leadership style will change as well. In other words, Gen-Xers are not going to lead the way the Boomers did. They’re working in a different economy and business model, and they have different values and experiences that they bring to the table. So, you need to look at the future leadership of corporate America in a different light.

Whether you’re in the position of grooming Gen-Xers for future leadership roles within your organization or you’re suddenly being managed by a Gen-Xer, the following points will help you understand the younger leadership style, how to harness it and how it impacts everyone in the company.

1) Mentoring matters.

Gen-Xers are going to require mentoring before they even step into a leadership role. Aside from knowledge of how the company runs, they also need to understand what makes the people in the different generations tick and what is going to be most effective in terms of leading the various generations. Since many older workers mistakenly believe that Gen-Xers are lazy and don’t know what they’re doing, you need to help the new young leaders learn to come from a place of commonality so they can bring everyone together. Therefore, in your mentoring process, be sure to go over people skills, not just business processes. Help the new leaders understand what environment the Boomers and veterans grew up in and what values shape their world. This is important, because as the old saying goes, “You can’t always teach an old dog new tricks.” Gen-X leaders need to keep that in mind in their leadership approach. Truly great leaders know how to balance people and processes for the company’s overall good.

2) Open dialogue is key.

Gen-Xers want to get fast results. They’re focused on getting the job done, and to do that they rely heavily on technology and multi-tasking. They’re self-starters who prefer a collaborative environment. Boomers, on the other hand, are used to the leader giving a directive and then focusing on that one task until it’s done. Many still do tasks manually, or if they use technology, they don’t use it very effectively. However, if a Gen-Xer were to start telling their older staff what to do, it probably wouldn’t go over too well. The young leader would get a lot of resistance. Instead, Gen-Xers need to work on building trust. They need to come from a place of empowering the older worker by complimenting them on their knowledge and their past experience. Therefore, a good approach is to ask the older workers, “How do we want to handle this?” The new Gen-X leaders need to come from a place of “we” rather than “I.” When young leaders are open and ask the older workers their opinions rather than be assertive and tell them what to do, Gen-Xers are seeking to understand rather than to be understood. With open communication, people can overcome most resistance.

3) Value their values.

Gen-Xers are family oriented and place a high value on life balance. As such, they tend to get the job done and leave at 5 o’clock. Older workers, on the other hand, believe in working late. In their view, the more hours you put in, the more loyal and productive you are. The moral here is to not be surprised when the new Gen-X leader refuses to put in 15-hour days on a regular basis. And even though Gen-Xers tend to work only eight- or nine-hour days, they still get the job done because they value results rather than hours. Additionally, they grew up with technology and are comfortable using it. As such, they are always looking for the quickest way to do something. So rather than view Gen-Xers negatively for going home at 5 o’clock, see if you or the older workers on staff can learn a faster way to do something from the new Gen-X leader. Look at the measurable results Gen-Xers produce and understand the processes they use to achieve them. You might just learn a faster way to do something, which would enable everyone to go home at 5 o’clock for once.

4) Focus on retention.

In terms of retention, companies face two main challenges: 1) Older workers will leave, believing that the “young kids” have no idea how to lead, and 2) Gen-Xers will leave, feeling that no one at the company is taking them or their new leadership position seriously. Therefore, as the leadership transition emerges, companies need a retention program in place for both younger and older generations so they can keep the expertise in house and have future leaders. Remember that Boomers and Veterans have the knowledge and wisdom. They went through a lot of trial and error. Gen-Xers need these people as mentors. If turnover gets too high from either segment, you’ll lose a lot of knowledge and many future leaders, and the company will suffer. That’s why current leadership needs to understand what will keep people on board. For example, older workers tend to like monetary incentives, while younger workers tend to prefer time off. The more perks you can give people to stay with you, the stronger the company will be in the future.

About the author:
Anne Houlihan, president of Satori Seal

Top 10 Spa & Wellness Trends for 2015

New York, NY (PRWEB) January 13, 2015

Spafinder Wellness 365™ today released its 12th report on the top 10 spa and wellness trends set to unfold in 2015 and beyond. In the sea of trends lists appearing each new year, the company’s definitive spa and wellness industry forecast is unique for taking a global view of what’s trending across the wellness landscape—including spa experiences, fitness, beauty, travel, nutrition and corporate wellness—and for providing in-depth information about each trend. READ FULL REPORT

The report is developed by Spafinder Wellness, Inc. Research Director Beth McGroarty and Spafinder Wellness 365’s team of researchers, editors and industry experts. It is based on surveys with the company’s large network of consumers, travel agents and spa/wellness businesses conducted over the last year.

Top global spa and wellness trends for 2015

Fitness (1)

1. Forest bathing: Mindfulness meets nature

The Japanese concept of forest bathing (“shinrin-yoku’) has nothing to do with water. It revolves around a deceptively simple practice: quietly walking, with a mind intent on the sounds, scents, colors and “feel” of the forest. Poetic? Yes. But it’s the medical evidence that’s taking it global: Chemicals that trees emit (phytoncides) show a long-lasting impact on people’s immune system markers. Look for more “forest therapy” trails, more doctors prescribing time in forests, more forest bathing programming at spa retreats and more chic “wild forest/nature” resorts, with seemingly as many wilderness guides as in national parks.

Check out: Blackberry Farm in Walland, Tennessee debuted their new “Deep Healing Woods” program and the stunning Treehotel in Sweden focuses on “the significance of trees for human beings.”

2. Cannabis: New spa and wellness connections

A wave of medical/recreational marijuana legalization is sweeping the United States—globally, Uruguay will be the first nation to legalize recreational usage in 2015. The upshot: An explosive “cannabusiness” market, giving this ancient, medicinal plant an upscale makeover. It’s moving from “dorm room to boardroom,” and new spa/wellness cannabis connections are proliferating. Look for more marijuana dispensaries adopting the look/services of spas; more cannabis “wellness tourism” with luxury spa experiences; new cannabis-branded day spas; more spas using non-high-inducing pain-relieving topicals and beauty products— and hemp seed and milk as hot superfoods.

Check out: One of the many spa-like dispensaries, such as Harborside Health Center in Oakland and San Jose, California, and Primal Wellness, the first “cannabis day spa” in Englewood, Colorado, and yoganja classes at House of Yoga in Toronto, Ontario, Canada.

3. Wellness traditions from the Islamic world: Beyond hammams and argan oil

The world has been strikingly unable to “see” what the wellness traditions of the Islamic world offer (stretching from the Middle East to Africa and Asia), with its advanced food-as-medicine, and nature-based beauty and healing practices, refined for 1,000 years. But we predict more people will seek nutritional, beauty and “spa” traditions central to Islamic cultures in years ahead. Middle Eastern and African spices, grains and fruits will be the buzzed-about “superfoods,” ingredients used for both food and beauty—from camel’s milk to baobob fruit—will trend and spas will offer more experiences like rasul/mud treatments and sand bathing.

Check out: Blackseed-infused, Senegalese skin care line, Tiossan, the “Baobob Feel Good” treatment at London’s K West Hotel & Spa and the planned Zulal Destination Spa in Doha, Qatar, 2017), the first retreat to immerse guests in the well-being traditions from across the Islamic world.

4. Industrial revolution: Blue collar wellness

Free massage breaks for garment workers at a factory in Sri Lanka. A smartphone app connected to a wellness program at headquarters reminds long-haul truck drivers of healthy menu options. These aren’t happening yet—and the first wave of workplace wellness programs has focused narrowly on white-collar, management employees. But as employers battle the chronic disease, obesity, pain and musculoskeletal, and mental disabilities that can hit “blue collar” workers the hardest expect to see more wellness programs designed for them in the future — and a greater openness to participation by these workers.

Check out: Volkswagen’s “industrial athlete” fitness program and the results of PPG’s “Creating a Culture of Health Initiative” offered at manufacturing sites worldwide.

5. Wellness homes, communities and cities

In 2007 Spafinder named “spa real estate” a top trend…then the recession hit, and most “live-at-the-spa” developments crashed too. Now the wellness living market is roaring back but new developments take the concept of a healthy home much further. Delos Signature Homes (United States) “bakes in” dozens of wellness features: from air/water purification systems to circadian rhythm lighting. Entire towns/cities are master-planned around a 365-degree concept of wellness, and a new, global “Well Building Standard” aims to do for human health in the built environment what LEED did for sustainable building—and not just for homes, but offices, schools and hospitals. After centuries of real estate development myopically focused on “curb appeal,” now health is the new wealth.

Check out: Lake Nona, a vast wellness community in Orlando, Florida, offering every aspect of a “well-lived” life, or Avira Medini in Johor, Malaysia, 2015, where every generation lives “in the heart of wellness.”

6. My fitness. My tribe. My life: Super-social fitness

This trend takes a timeout from the manic “rowing is the new spinning” breed of trend-spotting to ponder a new sociocultural reality: More people’s boutique fitness brand/studio has become their “life.” Social fitness defines who you know, what you wear, where you travel—even how you raise your kids. But it’s a global loneliness epidemic, fueled by a surge in urbanization, single-person households, longer work hours, and lives spent in front of screens that will continue to spur the new directions for the “my fitness is my family” uber-trend.

Check out: Booze-less morning dance-fitness parties like Morning Gloryville in London or Daybreaker in Los Angeles.

7. Spa on arrival (and en route): The new travel ritual

It used to be that with vacation and business travel, spa treatments were perceived as a luxurious add-on. Now the new travel ritual is treatments—and other fitness/wellness experiences—done right at arrival, or en route at airports, to fight jetlag or to kick-start productivity. We’ll see the spa/wellness explosion at airports continue to take off; more hotels/spa resorts serving up free massages at check-in; more online apps and concierges that make booking on-arrival massages/classes easy; and more spas open later, earlier, and even 24/7.

Check out: Cheval Blanc Randheli‘s, Noonu Atoll, Maldives, free “Jet Lag Recovery” massage that kicks off all guest stay and an example of the new, superfine, public airport spas—Sha Wellness Clinic in El Albir, Alicante, Spain, one of the world’s top wellness retreats, is opening spas this March at the Madrid airport.

8. Hyperpersonalized beauty: Made-for-me will matter more

We’re no longer just consumers, we’re collaborators. In 2015 look for a shift from “this color looks good on me,” to “this color was made for me,” from “is this moisturizer the best for my skin?” to “this moisturizer is perfectly formulated for me.” In every corner of beauty care new opportunities to customize our primping and self-care experience will arise. We’ll see more beauty brands using in-store computer technology to create personalized solutions, more online skin coaching and more spas will let clients create bespoke everything.

Check out: Skin Authority’s online “Skin Coach on Demand” program, Mink, a personal 3D makeup printer using cosmetic-grade inks or Sha Wellness Clinic, El Albir, Alicante, Spain, where DNA testing identifies the right nutrients for your skin.

9. Gut reaction

“Listen to your gut…” usually means follow your best instincts, but it is one of the hottest trends for 2015. Look for an ongoing focus on the science of the gut and efforts to prove that by altering its make-up—aka “microbiome”—we can take our health and beauty to new levels, improve our immunity and resilience, reduce our chances for obesity and even create a happy and healthy mind. We’ll see more testing that proves the link between our gut and how we look and feel; there will be no stopping the proliferation of probiotics in what we drink, eat and put on our skin; and more spas (some of who have been on to this for decades) will offer ways to heal our leaking guts.

Check out: FX Mayr Health Center in Austria and Canyon Ranch in Tucson, Arizona and Lenox, Massachusetts,“Gut Feelings: Gastrointestinal Health and Immune Function.”

10. Beyond the stars: Luxury redefined

Extraordinary affluence, an appetite for the different and new, a zeal for documenting #epic experiences and the search for solitude and silence are fueling a new trend: the quest for “Beyond the Stars” experiences—where air light and breathing room are the new luxury, and authentic and novel destinations are the Holy Grail of travel. With this shift, the luxury travel industry will be challenged to top itself with even more spectacular offerings and dazzle us with spectacular offerings and experiences.

Check out: The Fregate Island Resort in Seychelles, The Brando in French Polynesia, Amenoi Resort (Vietnam) the recently re-born Golden Door in San Marcos, California—and for extraordinary opulence, Antara Palace Wellness Destination Spa in Cyprus.

Find more information here: http://www.spafinder.com/
Read the full report here: READ FULL REPORT

Top 10 Fitness Trends for 2015

New year, new possibilities and new trend prediciton! The hottest fitness trend in 2014 was High-Intensity Interval Training (HIIT) which remians on the list but now as number two, as Body Weight Training takes the top spot.

Jari Ketola, Fitness Profile at LivNordic Spa & Fitness at Grand Hotel Stockholm

Jari Ketola, Fitness Profile at LivNordic Spa & Fitness at Grand Hotel Stockholm


1. Body Weight Training: Body weight training uses minimal equipment making it more affordable. Not limited to just push-ups and pull-ups, this trend allows people to get “back to the basics” with fitness.

2. High-Intensity Interval Training (HIIT): HIIT involves short bursts of activity followed by a short period of rest or recovery. These exercise programs are usually performed in less than 30 minutes.

3.  Educated and Experienced Fitness Professionals. Given the large number of organizations offering health and fitness certifications, it’s important that consumers choose professionals certified through programs that are accredited by the National Commission for Certifying Agencies (NCCA), such as those offered by ACSM. ACSM is one of the largest and most prestigious fitness-certification organizations in the world.

4. Strength Training. Strength training remains a central emphasis for many health clubs. Incorporating strength training is an essential part of a complete exercise program for all physical activity levels and genders. (The other essential components are aerobic exercise and flexibility.)

5. Personal Training. More and more students are majoring in kinesiology, which indicates that they are preparing themselves for careers in allied health fields such as personal training. Education, training and proper credentialing for personal trainers have become increasingly important to the health and fitness facilities that employ them.

6. Exercise and Weight Loss. In addition to nutrition, exercise is a key component of a proper weight loss program. Health and fitness professionals who provide weight loss programs are increasingly incorporating regular exercise and caloric restriction for better weight control in their clients.

Grand Hotel Yogar Elin Pic

7. Yoga. Based on ancient tradition, yoga utilizes a series of specific bodily postures practiced for health and relaxation. This includes Power Yoga, Yogalates, Bikram, Ashtanga, Vinyasa, Kripalu, Anurara, Kundalini, Sivananda and others.

8. Fitness Programs for Older Adults. As the baby boom generation ages into retirement, some of these people have more discretionary money than their younger counterparts. Therefore, many health and fitness professionals are taking the time to create age-appropriate fitness programs to keep older adults healthy and active.

9. Functional Fitness. This is a trend toward using strength training to improve balance and ease of daily living. Functional fitness and special fitness programs for older adults are closely related.

10. Group Personal Training. In challenging economic times, many personal trainers are offering more group training options. Training two or three people at a time makes economic sense for the trainer and the clients.

GH Spa Juni10_0060The full list of top 20 trends is available in the article “Worldwide Survey of Fitness Trends for 2015: What’s Driving the Market.”

The American College of Sports Medicine is the largest sports medicine and exercise science organization in the world. More than 50,000 international, national and regional members and certified professionals are dedicated to advancing and integrating scientific research to provide educational and practical applications of exercise science and sports medicine.

ACSM’s Health & Fitness Journal® is an official publication of the American College of Sports Medicine, visit www.acsm-healthfitness.org for more information. This journal is available from Wolters Kluwer Health/Lippincott Williams & Wilkins at 1-800-638-3030

New year, new beginnings…

… is often equalized with planning and setting strategies. And talking about planning, have you set your spa’s marketing plan for 2015, including a plan for social media actions?

Today, social media is so important and such a big part of a company’s overall strategy, so it is a must to set a clear strategy for all activities in various social media channels. Social media has truly revolutionized the marketing field and there are unlimited possibilities and a lot of marketing action since social media can be almost free, but it can be very time consuming, so you have to handle it in a smart way, not to be overwhelmed. Therefore you have to set a clear strategy, now where and when to be active and you also have to know in which channels your target customers are present.

Sabine, one of the teachers in our Spa Management Online Programme shares some wise words about a spa’s need to set a strategy for marketing efforts in social media. Watch this video, a taster from our Marketing Course, which is a part of our Spa Management Online Program.

Want to learn more?
Join us for the first course of the year and start 2015 with a new beginning that might lead to your next step in the career. The course is filled with inspiration and tools, not only for managing a spa but also on a more personal level such as how to grow as a leader. Our first Spa Management Online programme for 2015 is starting 2nd of February.

For more information please contact: smc@raisondetrespas.com

Welcome to a new beginning!

Raison d’Etre Team


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