PRESS RELEASE: Raison d’Etre Launches Unique SOS Spa Solution Service

6 September, 2011: Spas looking to improve performance in specific areas will now be able to beneift from Spa Operational Support (SOS), a unique support service launched by leading spa consulatancy Raison d’Etre.

The service provides spas with support on specific opperational areas including recruitment, audits, trouble shooting, revenue & profit maximisation, product consultation and training. This means clients can benefit from Raison d’Etre’s wealth of knowledge and target specific areas for improvement rather than buying into a whole package.

SOS expands on some of the successful services that Raison d’Etre has conducted for their clients previously, such as recruitment. “We have successfully recruited spa directors and spa managers for many spas around the world, tailoring each placement to reflect different spas, markets and cultures. We will now broaden the scope of our recruitment services to include any hotel, resort or day spa that is looking for senior level staff to take their business to the next level,” explains Anna Bjurstam, Managing Director for Raison d’Etre.

Over the years, Raison d’Etre has built a strong database of spa management professionals and developed a solid spa specific interview process. They will offer permanent spa management placements as well as short term solutions. This will benefit spas in need of a replacement for a shorter period of time, such as maternity leave, and will ensure the continuous smooth operation of the spa.

“We often find we are more suited as owners, operators and consultants to evaluate and chose the right spa manager, as a result Raison d’Etre has not used a recruitment agency for any of our spas in the past ten years. We are confident we can find the right spa manager for any spa, which is why we decided to offer this service to the market,“ says Michael Clarke, Operations Director for Raison d’Etre.

Another area where Raison d’Etre has excelled is turning around underperforming spas. Through their trouble shooting package, which includes an in depth audit, action plan and execution, spas have increased profits between 30%-200% during the first year following the programme.

Raison d’Etre has developed one of the most comprehensive spa audit systems in the world, which includes a 3-4 day on site assessment. “This proven system allows us to assess every aspect of the spas operation from which we compile a detailed audit report, complete with an action plan for improvements,” says Bjurstam.

SOS is part of Raison d’Etre’s strategic growth plan to deliver ongoing support an opportunities for clients. To find out more about SOS contact


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