“Harder is better”

Queen of pop and a cultural icon, but also a Fitness and yoga fanatic. “To keep her body perfectly toned and conditioned, Madonna works out daily, even during her world tours. She has used thousands of fitness centers and trained with some of the top personal trainers and dancers in the world. From this experience, she has developed a strong vision of the ideal exercise, dancing and workout environment. Her avid love of fitness and dance led her to partner with fitness industry visionaries to create the ultimate fitness club”. Today Madonna’s fitness centers can be found in the US and Mexico and just a few weeks ago Madonna opened Hard Candy Fitness Center in Moscow.

The center in Moscow is a beautifully designed, four-floor, 35,000 square foot facility near the Red Square. Hard Candy Fitness Moscow has state of the art equipment, an exclusive curriculum along with Mind Body Studio including the Great Wall, a Bike Studio, a Juice Bar/Cafe, lavish locker rooms (with steam and saunas) and a 25 meter-long pool. Members will have the very best in innovative fitness programming including traditional classes, the newest trends in Yoga and original classes designed specifically for Hard Candy Fitness.

The design and programming of the Hard Candy Fitness Centers are inspired by Madonna’s vision and commitment to fitness.  Members will experience this first hand with signature Addicted to Sweat classes, featuring movements exclusively designed by the pop icon and her dance team. The Addicted to Sweat Cardio Dance and Jaw Breaker classes were inspired by the same choreography and toning exercises used in Madonna’s personal fitness regime.

 The facility contains more than 100 pieces of strength equipment / free weights with the best functional training accessories from Precor, Hoist, Free Motion, Concept and TRX suspension training. Hard Candy Fitness team members will sport the latest adidas by Stella McCartney and Porsche Designs attire from Winter 2011-2012 adidas collection.

 The Hard Candy Fitness brand will continue its expansion with a third location in St. Petersburg, Russia during 2012.

The Hard Candy Fitness Center in Russia is operated by Irina Razumova, founder of the well known Russian chain Planet Fitness. My colleague Isabella and I had the opportunity to meet Irina in Stockholm, just before Christmas. It was an interesting meeting for us, and we talked about how the  Russian spa- and fitness market has developed during the last years. Irina is a true expert in this field and we are sure that Hard Candy will be nothing but a success in Moscow.

 For more information, visit the newest Hard Candy Fitness at B. Kislovskiy per 9, Moscow Russia 125009 or call +7 495 933 71 00. www.hardcandy.com

 /MN

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