Trends and phenomenon in Scandinavia

We have had a Nordic theme in our blog for the past weeks where we have merged into the Nordic health culture and trends. We know that there is presently a huge demand for Nordic food, culture and fashion around the world and we know that the Nordic lifestyle, not only affect worldwide trends, but also set new trends, but what trends affect the Nordic population?

We will end this Nordic theme with looking into some trends that are actually affecting the lifestyle in the Northern countries and particularly Sweden.

We have also found some wise words that explains Scandinavian design in a very simple way.

LCHF – booming low carb – high fat trend

At the end of 2011, the low-carbohydrate high-fat diet suddenly became the hottest food topic in Scandinavia. The LCHF trend is currently shaping parts of the Scandinavian food industry and for some time now, there have been signs, particularly in Sweden and Finland, that instead of opting for low-calorie foods, more and more consumers are turning to foods that are locally sourced and presumed to be natural, essentially avoiding anything they think a food item should not contain. We particularly see this in the dairy industry where the demand for fuller-fat options has increased dramatically. So much that in the end of 2011 there was even a shortage of butter in the grocery stores. Last year the list of LCHF related book launches in Sweden was long, very long…and  LCHF is also topping Google’s list of the fastest growing food searches in Sweden. How long the LCHF diet will last in Scandinavia is debatable. The trend is for sure now at its peak, but with the major influence it has had on many people’s habits, we believe that it will have a longer-term impact on the diet and food culture here in Scandinavia*.

Health Trend boosts sales of alcohol-free beverages

The sale of alcohol-free products at Systembolaget ( a government owned chain of liquor stores and the only retail stores in Sweden allowed to sell alcoholic beverages), is breaking records every year. However, last year the sales increased only for the alcohol-free beverages, which increased by 26 per cent. While sales of alcoholic beverages continues to decrease. Swedes are buying four times as much non-alcoholic beverage at Systembolaget now than they were ten years ago. “It’s a health trend, you are more concerned about what you eat and drink,” says Lennart Agén at Systembolaget, to Dagens Nyheter**.

Scandinavian design – it is about functionalism and minimalism

We would like to take the opportunity here to point out that Scandinavian design is really not a trend, although you see, hear and read about it everywhere. has an article about Scandinavian design and there is an explanation on the functionalism and minimalism in the Scandinavian design – “When you go to design school in Denmark they teach you to take things away, rather than adding embellishments and decorations, they try to teach you how to do with very little”. They continue by telling that “key principles of Scandinavian design are the same as they have been for the past 60 years: function comes first. Less is more. Quality and craftsmanship are key. There’s also a strong drive to produce timeless products that last, not just because they’re well made but because the design doesn’t date…”***

I hope our Nordic theme in the blog has inspired you to go Nordic!



  • * Euro monitor international February 2, 2012
  • ** Stockholm News Online News in English
  • ***

More about Nordic cuisine, design, culture, health, beauty and fitness;

 Scandinavian design at our Nordic Spa & Fitness in Stockholm


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