Raison d’Etre appoints new Managing Director

Anna-Cari%20GundThe leading spa and wellness company Raison d’Etre has appointed a new Managing Director Anna-Cari Gund.

With nearly 30 years of experience in the spa and beauty industry, she will strengthen the team with her passion and expertise. Anna-Cari will continue to serve as the president of CIDESCO, a global association for Beauty & Spa therapist education and accreditation.

Anna-Cari has a long career in the spa and beauty therapy industry. She has devoted much of her time to lecturing at Beauty Therapy Schools, represented Educational Associations, acted as an International Examiner and held positions on the Board of many National Organisations in Sweden.

For nearly 15 years she also managed Yrkeshögskolan för Hudvård & Spa, the leading Beauty and Spa therapy School in Sweden.

After eight years as vice president of CIDESCO International, Anna-Cari Gund was elected president in October 2012. She now represents CIDESCO International, with over 250 Beauty Therapy Schools and 33 Sections around the World.

Anna-Cari travels the world for continuous professional development and networking, within the Spa industry, at events as The Global Wellness Summit and acts as an inspiring industry leading speaker at worldwide Congresses and Exhibitions.

 – We are excited to welcome Anna-Cari on board, with her vast expertise and passion for our industry. With the rapid expansion of the Raison d’Etre and LivNordic, Anna-Cari joining is very timely and will be a huge support with our future growth. With Anna-Cari on board, we will have an even greater focus on developing our educational platforms, Spa Management Programs as well as our advanced beauty concept, says Anna Bjurstam, Partner of Raison d’Etre.

 Raison d’Etre is continuing to expand in both spa, wellness and the fitness sector, with new innovative concepts. One of the key areas for Anna-Cari will be to lead the launch of the LivNordic brand. A Nordic spa concept that will be rolled out to several spas during 2015.

 – In my new position I will have the opportunity to develop the capabilities of our unique team and manage the performance of each individual. This will strengthen Raison d´Etre´s position as the most preferred and leading international Spa Consultancy Company, says Anna-Cari Gund.

Anna-Cari is Swedish born, married with two children. She lives and works in Stockholm, Sweden, where the Raison d’Etre headquarter is located.


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