Business Plan for Spas

Spa M ADNot many people outside the inner circle of the spa industry truly understand the many talents a spa manager must have to lead a spa to success. Not only do the spa manager need an understanding of the spa business, the financial fundamentals, but also have an in depth insight of therapies and what it’s like to conduct 8 treatments a day! And then, as if this is not enough, the leader of a spa also need to have both knowledge in people and leadership skills.

So what tool can be the road map for a spa manager to lead a spa to its success? We would definitely say the Business Plan!

Business Plan 

A Business Plan is all about how to lead the spa to success – Maximizing profitability, through finding out where you are at right now, where you are going and how to get there.

The Business plan is really the core of our Online Spa Management Program. In our Spa Management Program we will help you to find the right strategies to maximize your spa’s profitability and not settling with good, but reaching great. We will also show how important communication is and challenge you to confront brutal facts, and finally we highlight the importance of fostering a culture of discipline.

In our Spa Management Program you have the opportunity to create a complete business plan for your own spa, parallel with all the lectures. The Business Plan will include all essential headings and content, everything from KPI’s to USPs, to the Marketing Plan and Human Capital Management Plan and P&L…and more.

We will guide your through all the elements and you will even get individual feedback on your personal business plan. The teacher team will go through each and everyone of the student’s Business Plans and review and get back with accurate feedback, inspiration and knowledge. This method (with individual feedback) is one of our USPs!

Finally we would like to share some general advices when working on a Business Plan for a Spa:

  • Use a business plan to set concrete goals, responsibilities, and deadlines to guide your business.
  • A good business plan assigns tasks to people or departments and sets milestones and deadlines for tracking implementation.
  • As part of the implementation of a business plan, it should provide a forum for regular review and course corrections.
  • Good business plans are practical.
  • When creating a business plan, we strongly recommend involving the whole team in the creation, which will facilitate understanding and agreement on the goals and how to get there.
  • The main goal is to draw the map and the way to get there…

Would you like to, once and for all, get an in depth understanding of all important KPIs and leadership strategies, at the same time as you create a Business Plan for your spa? Then Raison d’Etre’s Spa Business Education might just be what you are looking for.

We provide On-line Education- and Spa Management Programs for the future spa leaders and therapists. The successful Spa Management Program is fully flexible, hands-on and market-orientated. All our programs are created by senior industry experts with solid operational experience who really know what the growing spa and wellness industry needs in its future leaders.

Next course starts September 28th.

For more information please contact us here:

Testimonial: “I now feel I have the frame and the essentials to succeed. I am glad to have invested in this course,  although I have an MBA on International Business. The content was detailed and extremely straight to the point. No time lost, perfect for me.”
– Angela Vieira, Florida


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