The term nutritarian was invented by Dr. Joel Fuhrman, author of the popular books Eat to Live and Super Immunity, to describe an eating style that focuses on maximizing micronutrient intake (vitamins, minerals, antioxidants, phytochemicals) at all times. Nutritarianism is becoming an important part of the wellness offering as spas, hotels and other lifestyle businesses look to offer their guests life enhancing experiences. Whether you are opening a spa or developing your existing wellness offering, nutrition cannot be ignored.
- Personalised Nutrition
Personalised nutrition is poised to provide a key opportunity for consumers who are increasingly looking for individually tailored diets as it becomes recognized that each body responds differently to food. That’s according to New Nutrition Business and its recently released report ’10 Key Trends in Food, Nutrition and Health 2017’, which also predicts inflammation, digestive health, plant-based foods, will all play a significant role.
Many consumers are embracing personalized services such as wearable gadgets providing guidelines based on their weight, height, sleep pattern, heart rate and activity. A smaller but growing number of consumers look for more in-depth services such as a genetic profile or metabolism and disease risk via DNA tests. Personalised nutrition services also include tests for biomarkers for chronic inflammation.
The rise of products and services promoting the ‘personalised nutrition’ trend got off to a strong start in 2016 and looks set to continue well into 2018. Innova Market Insights listed ‘Body in Tune’ as one of its key trends and, according to the market researcher “Consumers are increasingly personalizing their own nutrition intake, making food choices based around what they think will make them feel better.” This particular trend is joining forces with technology and the big food companies are paying attention. Last year, Campbell’s Soup announced its investment in the personal nutrition App ‘Habit’ which uses personal DNA to create a food profile tailored to what foods work best for your body.
- Gut Bacteria
Microbiome has become a household word. It refers to the mix of bacteria, yeasts and parasites that live on your skin, in your nose and trachea and in your gut from your mouth to your anus. The mix of those bacteria, yeasts and parasites is closely linked to weight, mental health, autoimmune health, blood pressure, diabetes, heart disease and even cancer. Because research is proving the importance of the gut microbiome, many of us now understand how important it is to consume probiotic rich foods and why overuse of antibacterial soaps is a bad idea for gut health. It turns out that these same factors also affect the microbiota on our skin and protecting it may be just as important! In fact, most skin problems (from acne to eczema) likely affect the skin microbiome and may be a result of changes to this ecosystem due to modern lifestyle.
Fecal Transplant involves the process of a medical professional taking stool from a healthy person and transplanting the fecal bacteria to an unhealthy person. It’s then mixed with a saline solution, strained and then inserted by enema, sigmoidoscopy or colonoscopy and even orally with fecal tablets. Studies now show that this treatment may provide help for a range of conditions ranging including clostridium difficile infection, ulcertative colitis and other gastrointestinal conditions, Autoimmune and neurologic conditions, obesity, metabolic syndrome and diabetes, multiple sclerosis, leaky gut syndrome, IBS, ulcerative colitis, chronic fatigue syndrome, celiac disease, food allergies, rheumatoid arthritis, diabetes and even Parkinson’s disease are now being explored and tested.
Interest in brain supplements has increased steadily over the past few years, driven by increasing consumer awareness of cognitive enhancers and a growing market of adults age 55+ who want to stay mentally sharp to maximize their quality of life.
Today, however, many other factors are in the mix as well, driving unprecedented demand for an expanding variety of cognitive support supplements. Academic and professional spheres are more competitive than ever, with success or failure hinging on day-to-day brainpower. Multitasking, focus and clarity are essential for productivity and personal fulfillment but seem clouded by an ever-increasing prevalence of stress, attention disorders, or mental burnout form over-zealous stimulant use. Paradoxically, just as we need more brainpower in our lives, it seems more confounding factors then ever are limiting our mental performance. With that in mind, the nootropics to look out for now will support cognition by enhancing brain health, improving a broader array of brain functions, addressing today’s most common mental performance concerns. As supplements face greater scrutiny from consumers and regulatory agencies, the top nootropics must also be safe, research-backed and credible.
Part 3 of our wellness trends coming soon.