LivNordic

Swedish Classic Massage celebrates 200 years!

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The Swedish gymnast Per Henrik Ling is called the “father of Swedish Classic Massage”  from when he opened the Royal Gymnasium Institute in Stockholm – 1813, 200 years ago. He developed his own comprehensive system of athleticism and treatments – Swedish gymnastics and massage, to stimulate blood circulation, strengthen the muscles and create a better balance between bones and muscle tissue.

massage 1Ling’s system was fast spread over Europe and the popular treatment method was one of the greatest exports from Sweden under the nineteenth century. Students arrived to Sweden from different parts of the world to learn and then started their own practice in their home countries and both the methods and literature was spread early and translated into several languages. Many of the international expressions within manual therapy and massage came from Ling’s followers, such as “medicina gymnastica”, “therapeutic manipulation” and “kinesitherapie”.  Note that these were published in the beginning of the nineteenth century, long before the establishment of other western manual therapies (such as osteopathy, chiropractic and orthopedic manual therapy.)

At our LivNordic Spa in Stockholm, this treatment is of course the most popular one and our Swedish Training Director, Isabella dos Santos, has developed the basic techniques further, to create an exceptional massage – unique for Raison d’Etre and LivNordic.

Wall inscriptionlabout Swedish Classic Massage at LivNoric Spa in Stockholm.

Wall inscription about Swedish Classic Massage at our LivNordic Spa in Stockholm.

Swedish Classic Massage (or actually just ‘Classic Massage’ as we say in Sweden) has definitely been a source of inspiration for most of the western massage techniques and is still one of the most popular treatments booked in the world. So, why do not do as we do, go ahead and find a place near to enjoy a Swedish Classic Massage and celebrate the 200 years anniversary with us!

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There is no Plan(et) B…..

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The Global Spa & Wellness Summit is right now taking place at the Aspen Institute in the US. I am one of the founding board members and have been to each one since the start 7 years ago. It is an amazing event, and this year is unparalleled.

I will give you some insight to what is happening the coming days and weeks. Today will be perhaps not the most uplifting brief, but no doubt a wake up call!

The first day was about innovation and also talking about how the world as we know it is changing. As Costa Rica’s former president Jose Maria Figueres Olsen said – there is no Planet B, we have no second chance, we need to act now. What we are currently doing, he said, is re-arranging the deck chairs on Titanic….

An equally grim picture came from Philippe Bourgingon. Who said that the economy and growth that we have experienced since World War II is coming to an end, the consumption led as well as the export led economy are dying. We have been living above our means, the current lack of consumption is pushing countries to debt and the western methods to correct this do not work any longer. This recover is the worst recover of the last 11 crisis recoveries. What we are doing right now is giving the economies pain killers, takes away some of the symptoms but does not cure the root cause….

So what do we do?

Innovate and imagine!

Former US Chief Surgeon, Dr Richard Carmona talked about – among others – that he got an advice from Senator Kennedy when he took the position “when you enter Washington, bring a dog, this will be your only friend”…

He also spoke about that the world today is delivering a “sick care” system and not a “health care” system. 2 of our 7 billion inhabitants on the planet is living on less than USD 1/day. That the declining state of our environment is directly linked with many of the diseases today, such as for example asthma.

The good thing is that what science has found is that 3 our of 4 people do not need to be in the hospitals if it wasn’t for our behavioral problem we are showing. Food, drugs, domestic violence, life style etc. is what in 75% of the cases pushes us into the sick care system.

This is good news! We can do something about it – wellness and spas play a very important part here!

Well, that was the wake up call! Tomorrow I will speak about what John Kao (innovation activist) and Ted Souder (Google) said. That will make you happy again!

//Anna

Ps. Ted SOuder from Goole congratulated the very innovative idea to give out our LivNordic bath brushes to market our new brand! Ds.