Accessible and Affordable Wellness

In the third part of Raison d’Etre’s Wellness Trends we take a look at the growing demand for accessible and affordable wellness.


We are living in very curious times, where the pace of life is often so fast that our situation changes not so much on a yearly or monthly basis but from week to week and sometimes even day to day. It is a natural human characteristic to adapt to change and reflect and rearrange priorities and work out what really matters. So it comes as no surprise that more and more people, regardless of status and income level, are beginning to reflect on their quality of life and seek an improvement by focussing on their health and wellbeing.

Our industry is responding to this shift in thinking by moving away from the stereotype that ‘wellness is a luxury affordable to few’ and towards the belief that wellness can be accessible and affordable to all.

wellness centre

From hotel chains and fitness centres, to day spas, healthy food outlets and wellbeing retreats, affordable wellness is on the rise through a variety of different sectors within our industry. The reasonably priced IHG hotel chain is leading the way with its comprehensive wellness offering. Healthy fast food chains such as Reload Superfood Bars (Sweden), Leon (the UK) and Sweetgreen (the US) are responding to the demand for affordable, seasonable healthy food across the world.  Highly successful low-priced spas, such as Massage Envy, across the US which is also moving into Australia and Nail Sunny in Russia all offer luxury spa design but with affordable beauty services including facials, nail design, ombre hair colouring and many other pampering treatments .  The affordable wellness trend has not been ignored by Asia either, with a boom in Korean cosmetics resulting in a wealth of reasonably- priced, effective masks, creams, serums and nourishing oils sold online across the globe.  Now even wellness vacations need not break the bank, with travel specialists such as Book Retreats offering affordable yoga breaks to a variety of different exotic destinations.

Ultimately, every human strives to be happy and live in joy, directly or indirectly, consciously or unconsciously. The increasing realisation that feeling well, both in mind and body, enhances a joyous spirit will continue to drive this wellbeing trend, with more and more people turning to the wellness industry to help them improve their quality of living. Going forward, affordable and innovative concepts in wellness, and the use of wellness consulting services, will play an ever increasing role in many sections of our industry.





Welcome to the second part of Raison d’Etre Spas’ wellness trends.

The term nutritarian was invented by Dr. Joel Fuhrman, author of the popular books Eat to Live and Super Immunity, to describe an eating style that focuses on maximizing micronutrient intake (vitamins, minerals, antioxidants, phytochemicals) at all times. Nutritarianism is becoming an important part of the wellness offering as spas, hotels and other lifestyle businesses look to offer their guests life enhancing experiences. Whether you are opening a spa or developing your existing wellness offering, nutrition cannot be ignored.

  • Personalised Nutrition

NutritionPersonalised nutrition is poised to provide a key opportunity for consumers who are increasingly looking for individually tailored diets as it becomes recognized that each body responds differently to food. That’s according to New Nutrition Business and its recently released report ’10 Key Trends in Food, Nutrition and Health 2017’, which also predicts inflammation, digestive health, plant-based foods, will all play a significant role.

Many consumers are embracing personalized services such as wearable gadgets providing guidelines based on their weight, height, sleep pattern, heart rate and activity. A smaller but growing number of consumers look for more in-depth services such as a genetic profile or metabolism and disease risk via DNA tests. Personalised nutrition services also include tests for biomarkers for chronic inflammation.

The rise of products and services promoting the ‘personalised nutrition’ trend got off to a strong start in 2016 and looks set to continue well into 2018. Innova Market Insights listed ‘Body in Tune’ as one of its key trends and, according to the market researcher “Consumers are increasingly personalizing their own nutrition intake, making food choices based around what they think will make them feel better.” This particular trend is joining forces with technology and the big food companies are paying attention. Last year, Campbell’s Soup announced its investment in the personal nutrition App ‘Habit’ which uses personal DNA to create a food profile tailored to what foods work best for your body.

  • Gut Bacteria

gut health

Microbiome has become a household word. It refers to the mix of bacteria, yeasts and parasites that live on your skin, in your nose and trachea and in your gut from your mouth to your anus. The mix of those bacteria, yeasts and parasites is closely linked to weight, mental health, autoimmune health, blood pressure, diabetes, heart disease and even cancer. Because research is proving the importance of the gut microbiome, many of us now understand how important it is to consume probiotic rich foods and why overuse of antibacterial soaps is a bad idea for gut health. It turns out that these same factors also affect the microbiota on our skin and protecting it may be just as important! In fact, most skin problems (from acne to eczema) likely affect the skin microbiome and may be a result of changes to this ecosystem due to modern lifestyle.

Fecal Transplant involves the process of a medical professional taking stool from a healthy person and transplanting the fecal bacteria to an unhealthy person. It’s then mixed with a saline solution, strained and then inserted by enema, sigmoidoscopy or colonoscopy and even orally with fecal tablets. Studies now show that this treatment may provide help for a range of  conditions ranging including clostridium difficile infection,  ulcertative colitis and other gastrointestinal conditions, Autoimmune and neurologic conditions, obesity, metabolic syndrome and diabetes, multiple sclerosis, leaky gut syndrome, IBS, ulcerative colitis, chronic fatigue syndrome, celiac disease, food allergies, rheumatoid arthritis, diabetes and even Parkinson’s disease are now being explored and tested.

  • Nootropics


Interest in brain supplements has increased steadily over the past few years, driven by increasing consumer awareness of cognitive enhancers and a growing market of adults age 55+ who want to stay mentally sharp to maximize their quality of life.

Today, however, many other factors are in the mix as well, driving unprecedented demand for an expanding variety of cognitive support supplements. Academic and professional spheres are more competitive than ever, with success or failure hinging on day-to-day brainpower. Multitasking, focus and clarity are essential for productivity and personal fulfillment but seem clouded by an ever-increasing prevalence of stress, attention disorders, or mental burnout form over-zealous stimulant use. Paradoxically, just as we need more brainpower in our lives, it seems more confounding factors then ever are limiting our mental performance. With that in mind, the nootropics to look out for now will support cognition by enhancing brain health, improving a broader array of brain functions, addressing today’s most common mental performance concerns. As supplements face greater scrutiny from consumers and regulatory agencies, the top nootropics must also be safe, research-backed and credible.

Part 3 of our wellness trends coming soon.



Spa Design for Mental Wellness

A short while ago following two decades of experience in the wellness industry, we repositioned the Raison d’Etre brand as a ‘Think Tank’ for wellness. It’s actually what we’ve doing for a long time, using our knowledge and experience as spa consultants to create award winning spas, spa brands and spa concepts. Increasingly though, we’ve received requests to assist organisations in other industries where the solutions to wellness aren’t so obvious.  Part of this has involved identifying the latest global wellness trends which have an impact on us all whether at work, at home or in our leisure time.

Over the next few weeks, we’ll be sharing with you seven of the most important wellness trends to emerge in 2017 starting with:

 ‘Brain Power’

Brain power

  • Mental Wellness

Mental wellness is no longer a taboo subject as we recognize that many of us suffer, to some degree, with mental illness. We are living in a golden age of brain research, new breakthroughs emerging every month, revealing the astonishing power of the brain to heal, create and evolve. Where scientists once believed that the brain’s hardwiring couldn’t be changed, we now know that the brain is constantly evolving and our ability to rewire our brains remains intact from birth to the end of life. Researchers have also dispelled the myth that ageing in the brain and memory loss are inevitable and irreversible. No matter how old we are, our brain is incredibly resilient and has the capacity to create new neural pathways if we choose to keep learning and opening ourselves to new experiences.

Sara Lazar, a neuroscientist at Massachusetts General Hospital and Harvard Medical School, was one of the first scientists to take the anecdotal claims about the benefits of meditation and mindfulness and test them in brain scans. What she found surprised her – that meditating can literally change your brain. As spa design consultants, we are increasingly designing space which encourages mindfulness and reflection.

  • Brain Workouts

A new study from the University of Jyvaskyla (Finland), performed on rats, had some provocative findings about what type of exercise drives the newest neurons (neurogenesis) in the brain. For the first time, scientists compared the effect on the brain of running, weight training (rats climbed walls with little weights attached to their tails) and high-intensity interval training (sprinting on little treadmills, slowing and repeating). A substance was injected in the rats’ brains to track the creation of new brain cells and the runners showed by far the most brain cell creation: their hippocampus teemed with new neurons, while the high-intensity interval training showed far fewer neurons created and the weight training showed no neurogenesis. Rats aren’t people, but the research is eye opening.

  • Brain Beauty

Emotions play a big role in skin diseases. Approximately 50% of people with acne report an emotional trigger to their breakouts. At least 80% of those with atopic dermatitis (eczema) state psychological stress aggravates or brings about their itch. More than 90% of those with rosacea say stress triggers a flare-up, making their skin hypersensitive. And about 100% of those with excessive sweating, hyperhidrosis, say emotions trigger their reaction. Recurrent flares of psoriasis have been attributed to stress in up to 80% of individuals. What’s more, in psoriasis patients with associated depression, 9.7% acknowledged a “wish to be dead,” and 5.5% reported active suicidal ideation. Emotions, in particular stress and anxiety, are not to be dismissed when it comes to treating the skin. Not only can they trigger or exacerbate skin conditions, but they can actually affect a person so deeply that they are scarred for life, or worse yet, make them want to take their own life. Estheticians use their tools to help people with their skin concerns, but in reality, they have the power to help improve the quality of life for every client they touch if they understand the intimate relationship between the mind and skin.


Part 2 of our wellness trends will follow shortly

Instead of finding the best spa managers, let’s help to develop them

Most spas have experienced the difficulties in finding qualified and experienced staff for their operations. In particular spa managers, who can combine the sensitivity of understanding guests as well as the needs of the therapists they manage, with a strong sense for business and leadership

We believe it is time to invest more in spa managers and therapists to help them develop into the kind of leaders we expect to see heading our operations. Often the basics are there. Therapists, who show strong levels of common sense, leadership capabilities and a flair for emotional sensitivity should be given the opportunities to grow and see whether they would do well in the corporate side of the spa industry. Spa Managers may need an industry based platform that will help them to deepen their knowledge and skills in their given role. 

To this end, Raison d’Etre created an on-line Spa Management Course in 2012, which has seen over 200 graduate students participating from more than 60 countries so far. 

The course consists of 7 modules covering everything from leadership, marketing, HR and finance cumulating in students creating a full business plan as their final assignment. 140 hours of course material and support, including 23 video tutorials, is backed by numerous manuals and templates. All examples presented are drawn from real-time spa scenarios and students have the opportunity to receive personal feedback throughout the course from Nikos Kouremenos, the Program Manager. 

We created this course for spa therapists and managers who wish to progress in their career and are interested in deepening their knowledge in this ever expanding industry. 

The Global Wellness institute announced that 70,000 new spa managers would be needed by 2020. As an industry we cannot wait for those spa managers to appear, hopeful that they will have the required skills and knowledge to take on their required roles. 

If we want them to be ready to lead the spa industry into the future, we need to start training them today. 


New spa concept in Tylösand, Sweden

One of the most popular spa resorts in Sweden has recently refurbished its spa facilities with a new concept made by Raison d’Etre.
Together with Tylösand we had an ambition to do something new and different for the Swedish Spa and Wellness market. The result is a spa without too many rules and “how to”, which Swedish people are often known for. If you want to enjoy an organic beer by the pool while you watch the spa cinema, why not? Or if you really relax while listening to rock music, why not enjoy that during the treatment? The new social concept is based upon Hotel Tylösands vision “Be Inspired”, and the spa guest will be inspired by through music, happiness and mixology.


For centuries music has been used for healing the mind and the body. We know music affects us both emotionally and intellectually and for us music is a great inspiration, a way to deep relaxation and rest and pure enjoyment.
We believe the guests know best which type of music will make them truly relax, so we ask them to select their own music. In the “pick me up area” the guest are presented with 5 choices of playlists to enjoy during the treatment, with everything from silence&nature to rock music.

There are many ways to inspire people to re-discover their joy. Some of us need a good laugh, some need peacefulness…To enjoy life and be inspired to the fullest, the spa guests at Tylösand can have the opportunity to watch a movie while leaning back in the lounger or while slowly swim in the pool. This “Swim-in-film”- experience is totally unique in Sweden. A more energetic option is the virtual aqua-training or the virtual spinning through forests and by the seaside, with scents from the area.

In the Mixology bar, unique for Tylösand, we mix nutrition for the inside and the outside. Spa guests can order both fresh, organic food and snacks as well as organic skin care (by weight!) – preferably in the same order. You can either pick ready made Mixology-box, mixed with healthy snacks and skin care. Or enjoy a colourful Mixology-tray with organic products, where you pick your flavor / scent on the body scrub (blueberry, cranberry, coconut, pear), just like when you buy ice-cream.
You can also participate in the Mixologi-lab event, where you together with others create your own body scrub to take home.

To learn more about the award winning spa at Tylösand, click here


Internal Marketing Strategies

If your spa is located in a hotel, have you set your internal marketing strategies yet? What are you doing to market your spa internally? Do you have strategies for how to market your spa to your colleagues? This is actually very important to have a plan for.

The definition of internal marketing, as we see it is; It’s a management philosophy of promoting your spa to people who already know about your business and actually already works (in a way) for your business – We are talking about the hotel staff…

By treating them also as a type of customer they can learn about the spa and by that more easily promote the spa’s products and services and maybe even become your best ambassadors. The rationale behind internal marketing is that a hotel- or resort spa finds ways to ensure that all guest relation staff in the hotel also talks about the spa for the guests.


There are many ways to do this and we talk about it in our Spa Marketing Program, but how do you get started?

  • First of all; Ensure that you as a spa manager can attend “new hotel staff induction and training sessions”. Make sure you have a time slot so you can introduce yourself and present your spa and explain the concept, services and the experience, so every new staff member in the hotel knows there IS a spa and what you do. All new hotel staff should also have a tour of the spa facilities. This may sound simple, but our experience says it’s not always happening…
  • For all new spa treatments or services, you will also need to plan how to inform, not only your own spa staff, but also how to inform the staff in the hotel. It is important that the hotel staff, particularly, Guest Relations Team and Front desk Team are aware of all news and promotions in the spa as they are the ones who meet all your potential guests – DAILY!
  • How do you do this? Do you have set routines for email updates to the different departments? Are you regularly joing team meetings to share spa information? Have you plans for “internal launch-campaigns for new treatments and products? Have you actually tested to do a mystery shopper and called the hotel’s reservation team to see if they mention the spa for a potential hotel guest? And do you have a plan with the hotels’ HR team for cross-training for the staff?
  • As Michael Jordan says: “Talent win games, but teamwork and intelligence wins championships”. So it’s all about teaming up with the hotel staff to ensure your guests find their way to your spa…

As you see there are so many ways to work with, what we call, Internal Marketing. Join our Spa Marketing Course for more ideas and inspiration for new strategies. You can either join our complete Spa Management Program or just study a course in Spa Marketing. Welcome to our new Education portal:

(Image borrowed from Nikko Hotel in Saigon)

Be inspired – Enhance your yoga practice

We have found two inspiring books to keep us inspired for a more yogic lifestyle this summer. These two books are more than just books…



The Yogaagenda is both a planner, handbook and journal for your practice, with inspiring ideas, suggestions and guidelines for a suitable yoga practice, depending on the time of the year. I use this as a calendar and journal, setting my personal goals and writing reflections about life and my wellbeing. The agenda is filled with beautiful pictures and images and has lot’s of space for your thoughts and writing. It’s a guidebook, journal and has many interesting articles about nutrition, conscious breathing, different yoga styles and so much more… There are not many books that I look into nearly every week…

(Editor for Yogaagenda, Elena Sepúlveda)

Wanderlust, by Jeff Krasno

I found this book in Bangkok earlier this year, and although I did not need to make my luggage even heavier (it’s a heavy book) I just had to buy it. It was full of INSPIRATION! Affirmations, quotes, beautiful images, yoga sequenses, travel inspiration and stories and so much more. A true lifestyle book, and as the book is described by the authors: A modern Yogi’s guide to Discovering Your Best Self, this is also sort of a handbook and guidebook on your spiritual and yogic life journey. This book also has space to make your own notes, reflections and thoughts. The book is so beautifully designed and the artwork and graphic design is a pure joy to look at. So if you need to find new inspiration into a more yogic lifestyle this is the book to read.


The LivNordic Swedish Massage

The History of Swedish Massage
In the 19th century the Swede Per Henrik Ling (1776-1839 ) created a massage system which today goes under Swedish massage or classic massage. Ling is called the father of Swedish gymnastics and wanted to create a massage technique similar to the movements of gymnastics to stimulate blood circulation, strengthen muscles and create a better balance between muscles and bones. His ideas even influenced medical care, even if the doctors resistance in the beginning was huge. Ling managed to eventually establish several doctors at his institute and his methods spread rapidly within and outside the country. Doctors from abroad came to visit to experience what they called the “Swedish Movement Cure “. What is left of it today is the “Swedish massage”.

Swedish Classic Massage is today practiced worldwide and is known as one of the most popular types of massage. There are many different interpretations of the massage techniques over the world and it is often performed more soft and relaxing than the original deep and firm Swedish way, more similar to a sports massage, which was the very reason to its creation.

What Makes the LivNordic Swedish Massages so unique?
Our training team in Stockholm has developed the basic Swedish Massage techniques further, to create an exceptional massage – unique for Raison d’Etre and LivNordic. So what makes our Swedish massages so special?
The LivNordic Swedish massage offerings are authentic, simple and creatively designed – which are all typical characteristic of Nordic culture and people. Guest may first choose from a selection of Swedish massages and will then be guided to a specific focus and upgrade, for the ultimate personalized experience. All treatments are specifically created for LivNordic based upon unique conscious-touch techniques. The menu includes the Swedish language (with English translation) to support the true Nordic essence.


Soothe your body and spirit with this mindful massage. Gentle yet profound, this treatment relaxes your muscles and eases your joints, perfect when you need a tranquil experience, long for an extra treat or just want to ease into stillness. Organic aromatherapy oil from The Organic Pharmacy soothes the senses and calms the nerves. Our skilled therapist will tailor your massage to your individual needs. Suggested upgrades to the Swedish Mindful massage would be Face & Scalp massage or Guided meditation.

Feel cleansed and renewed with this rejuvenating massage, an excellent start – or complement– to a detox. Perfect after working out or if you have been retaining fluid, the detoxifying treatment stimulates your body, increases circulation and reduces signs of cellulite using connective tissue massage, classic massage and lymphatic draining techniques. The massage is tailored to your needs. Suggested upgrades to this massage are Detoxifying Body Scrub or cupping.

Release your tension with this thorough and invigorating deep tissue massage, our most popular. Using techniques from the traditional Swedish Classic, this energizing treatment soothes deep muscle tissue, relieves soreness and enhances overall mobility. Stretch out, breathe deep and ease into balance after this body work treatment. Our skilled therapist will tailor your massage to your individual needs. Suggested upgrades to this massage are dry skin brushing and stretching.

As part of the LivNordic Spa experience the guest receives professional home-care advices from their dedicated therapists. The LivNordic Spa shop features a verity of spa and Lifestyle products that simply can be incorporated to guest’s daily life for enhanced wellbeing.

/Carolina Moquist, Spa Director, LivNordic Spa & Wellness in Cayan Tower, Dubai.


Currently you can experience the authentic LivNordic Swedish Massages in the LivNordic Spa in Dubai and on board Viking Star and Viking Sea.

We are looking for talent and passion

We are currently recruiting therapists for our LivNordic Spas. Do you want to travel around the world and meet new cultures, people and places? Then a position onboard a LivNordic Spa on Viking Cruises might be right for you.
We are looking for passionate and professional therapists who are open minded, willing to grow, enjoy a high and fast paced working environment, are dedicated to caring for colleagues and guests and are interested in embracing the unique LivNordic concept.
NVQ, ITEC, CIDESCO or equivalent qualifications are required.

If you area interested to find out more contact us directly: or visit

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Welcome to our new Education portal

Finally we are ready to launch our new Education portal and web for our Education Program and Courses. We are so proud and happy that we can offer a platform only dedicated to training, education and development, a completely new site for our Spa Business Education.
It’s a a new, fresh, easy to navigate website where you can access both the Spa Management Program and our Spa Business Courses. You are able to get all the information you need about our online spa business education programs, purchase courses directly on the site and get immediate log in to our education platforms, videos, lectures and material. We look forward meeting you here!
Our next Spa Management Program starts 12th of September and it will all be happening through the new portal. Welcome to our new Education portal!


Sauna – healing and contemplation


(Picture from Grotto Sauna in Canada)

For us in Scandinavia the sauna is a true healing place. For me, grewing up in Finland, sauna was a true part of my everyday life. I did not go to sauna every day as a child, but at least 2-3 times a week. Friday evenings was a must for all in the family.

In Finland all my friends had a sauna in their home, no matter how big or small house. Even friends living in small apartments had a sauna either in the apartment or a communal one in the basement of a building, where the neighbors would take turn and book their weekly hours in the sauna.

When moving to Stockholm I was without a sauna for many years and how I missed it.    For me it’s the best way to reduce stress, to completely calm down and detoxify, both the body and the mind. I have not found a yoga session or meditation style that could ever deliver that same sensation of wellbeing that I feel after a sauna session, completed with a dip in a lake.

After many years in Stockholm we bought an old house and could build our own sauna. How happy I was to return to my child hood habits and routines… and also be able to share them with my children. Teaching them to get used to the heat and convincing them how great it is to run out from the sauna and roll around in the snow and quickly get in again to heat up… Well, my kids, born in Sweden, are not as convinced as I am about the sauna & snow combo…yet…

And now we are in Spain… and yes we have enough of the warm temperatures here, but how we miss that ritual of contemplation, stillness, purification… Do I have to mention that we are of course planning for a sauna project in the Mallorcan countryside?

// Maria, originally from Jakobstad, Finland

bastu båt.jpg(Picture from Bastubåten in Larsmo, Finland)

Here are some interesting Sauna Facts:

  • First story of saunas can be read from 50 years after Christ was born.
  • It is believed that the Vikings might have brought the tradition to Nordic countries.
  • The original sauna was a ‘Smoke Sauna’ (Savu Sauna) – it takes 8 hours to warm up and has no chimney.
  • At the very first Swedish bathing house, founded in 1269, women used birch twigs to whip the client’s skin into tingling pink freshness.
  • SAUNA – is a Finnish word
  • Saturday used to be the traditional Sauna Day – to bath, as a preparation for Sunday.
  • Löyly – is the Finnish word for the steam that rise from the owen when water is poured over the hot stones. Also called the breath of the spirits.
  • Birch twigs are handpicked at a certain time of the year, and are used to gently hit the skin. It cleanses the skin, boost circulation, nourishes and disinfect.
  • Normally Sauna is a place for silence and for beingness – inner peace, and inner beauty.
  • The old proverb “in the Church and in the Sauna we should behave in the same manner” says a lot about the importance of the old sauna culture.
  • For us in Scandinavia quality time in a sauna, followed by a cold dip in a lake is one way to achieve high levels of health. Why not join us and enjoy the Nordic lifestyle and wellbeing in LivNordic Spa’s bathing experiences, where the sauna and cold experiences are the basis for inducing deep relaxation and wellbeing.1.jpgDid you know that the largest sauna in the world is found in Norway? It opened in 2015 and is 180 sqm. The Agora Sauna (picture below) can take up to 100 persons and has a beautiful view over mountains and sea. It is located in Sandhornoya and the design is inspired by Norwegian fish racks.Agora(Picture from Agora Sauna, Norway)

Dedicate this summer to a Spa Marketing course and be ready for…

… to start working with the Marketing Plan 2017 for your spa!

The time is soon here, the time of the year when all the plans for next year is to be put into papers and action lists. Now is the time for you to sharpen your axe, and what could be better than dedicating a few weeks of this summer to study Spa Marketing. You will be well prepared for the coming work with next year’s marketing plans, and you will have new inspiration, ideas and strategies to take your marketing activities to a whole new level.

We have the perfect education-solution for summer times. Short and flexible spa business courses in Spa Marketing and Spa Finance. The courses are perfect to study parallel with your job, as they are fully flexible and focus on one subject at a time – The perfect way to “sharpen the axe” in a selected subject.


For more information:

LivNordic launches Light Lights

LivNordic Spa & Wellness Cayan Tower is the first LivNordic Spa to launch the brands Light Lights campaign, supporting children’s charity.

logoOur brand LivNordic is a visionary spa concept, which intertwines traditional Nordic treatments with a modern touch. The belief that mindfulness and wellbeing are intrinsically linked is central to the LivNordic concept.

‘The Vision of Raison d’Etre has always been to light lights for others, we wish to bring this to LivNordic by launching Light Lights in all LivNordic spas.’ Says Anna-Cari Gund, MD for Raison d’Etre spas.

For every quarter, LivNordic Spas will focus on a selected treatment from the spa menu and for each booked Light Lights treatment, the spa will donate ten percent of the revenue to a selected Charity. The altruistic mentality of the LivNordic brand fuses personal meditation with a wider act of kindness.

LivNordic Spa & Wellness in Cayan Tower is the first LivNordic Spa to launch the charity campaign, starting 1st of August with the Northern Stillness Massage as the first treatment package to be selected for this promotion.1x

A unique Nordic wellness experience lasting 120 minutes, including a Face and Scalp massage, a soothing body scrub and a mindful massage. It is cooling, calming and meditative. This treatment combined with an act of charitable giving captures the true LivNordic lifestyle, is guiding guests to their most connected, conscious and healthy selves.

“We are delighted to announce that LivNordic, Cayan Tower in Dubai, has decided to support Northern Lights Children’s Charity. A children’s charity formed to raise funds to give children with life limiting illnesses a unique experience of a very special holiday”, says Carolina Moquist, Spa Director at LivNordic Spa & Wellness, Cayan Tower, Dubai.
Every December the organisation gives children with life limiting illnesses a chance to travel to the Arctic circle to experience a Christmas holiday filled with magic that will give them a memory for life. The children taken on the holidays are nominated and identified by medical staff and social workers in Northern UK. These magical holidays give the children such a boost that will benefit both the children and their families, both physically and mentally.
NL_logo“The children selected for these holidays all have life limiting illnesses and have endured long periods of time in hospital being cut off from family and friends. The holiday gives them the chance to be children once more unshackled from the constraints of their illnesses and cared for by trained professionals. For me, to witness the children being pulled on sleds by reindeer or huskies, to enjoy skidoo rides and tobogganing and then receive presents from the real Father Christmas, himself surrounded by his elves in his toy factory under the canopy of the Northern Lights in the sky, is truly amazing to see. These holidays really do light up the lives of these children and we really appreciate being selected by LivNordic Cayan Tower, Dubai as their nominated charity for their Light Lights campaign.” Karen Jones, Founder member and Chair of Northern Lights Children’s Charity said

“We are very happy to share support to The Northern Lights Children’s charity. Supporting them means they can help more ill children to experience something magical and memorable. They are lighting lights for ill children and we are very proud to support them through our Light Lights project”, says Moquist, Spa Director for LivNordic Spa, Cayan Tower Location.

More information on LivNordic & Northern Lights Charity

“One to watch” – LivNordic Spa in Spa Business

Spa franchises are growing and Spa Business’ Jane Kitchen has written an interesting article (2/2016) about all the niche business opportunities opening up across the globe, including our LivNordic concept. FullSizeRenderIMG_6640

How to live NORDICLY

In the latest issue of Stylist Arabia we found lot’s of Nordic inspiration, when it comes to food, travel and fashion. Stylist Arabia is a free weekly women’s magazine for cosmopolitan, urban, professionals who have an appreciation for the latest in fashion, beauty, travel and entertainment.

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To discover our Nordic World – visit LivNordic or visit a LivNordic Spa in Dubai